




November 2020
Branding
Art Direction
Website
Branding
Art Direction
Website
Horatii Consulting is a specialist consultancy with a team whose cumulative experience is over 200 years. We partner with mainly Financial Services clients globally and assist them in solving complex problems. This sees us frequently conceiving, designing and executing business and technology change. Horatii is a leader; With a brand strategy that is driven by three main values. Leadership, Knowledge and Clarity.
Horatii Consulting's visual language express the Neoclassical style of "Oath of the Horatii" A brand that resists the Status Quo. Solving complex problems with clarity and purpose. While staying true to its values of leadership and collaboration.
The painting the brand is based upon depicts a scene from a Roman legend about a seventh-century BC dispute between two warring cities, Rome and Alba Longa, and stresses the importance of patriotism and self-sacrifice for one's country.Instead of the two cities sending their armies to war, they agree to choose three men from each city; the victor in that fight will be the victorious city. From Rome, three brothers from a Roman family, the Horatii, agree to end the war by fighting three brothers from a family of Alba Longa, the Curiatii.
Horatii Consulting's visual language express the Neoclassical style of "Oath of the Horatii" A brand that resists the Status Quo. Solving complex problems with clarity and purpose. While staying true to its values of leadership and collaboration.
The painting the brand is based upon depicts a scene from a Roman legend about a seventh-century BC dispute between two warring cities, Rome and Alba Longa, and stresses the importance of patriotism and self-sacrifice for one's country.Instead of the two cities sending their armies to war, they agree to choose three men from each city; the victor in that fight will be the victorious city. From Rome, three brothers from a Roman family, the Horatii, agree to end the war by fighting three brothers from a family of Alba Longa, the Curiatii.